Football is the most popular sport in the world so sponsoring it is a good way to market your brand, and here are three illustrations.
There are numerous different aspects for businesses to sponsor sporting events, and one of the more fashionable recently is to sponsor whole arenas. One of the greatest premier league sponsorships was the desire to sponsor a London club's fresh stadium that was created about 10 years ago. The Emirates shareholders made the offer to sponsor a very renowned team's ground which has made the club and the sponsoring company synonymous. Every supporter that then strolls into the stadium or watches the match on TV is seeing the brand name, making it an successful way to spread your brand around the nation and even further afield. Arenas are significant pieces of architecture and are imposing features of any city, so having a business name across the side of these notable buildings gives off the feeling of grandeur.
Italian football is one of the most watched across the world, and especially its top domestic league. It is so well-known since it has a number of the finest teams in the world and in particular one team that has dominated the Italian league for almost a ten years now. The division has had an extra boost this season in terms of viewings because of the introduction of one of the finest players of all time, which has drawn in additional audiences in the shape of his largest followers. As the viewership is so vast, it makes for an perfect place to bring in soccer sponsorship, and that is what so many large brand names and businesses have done. The TIM primary shareholders have managed to maintain a lengthy sponsorship of the Italian top league. By sponsoring the entire league, it provides them with a wide viewership that spans the whole world. There are more businesses that sponsor sports teams than leagues, but both are a great marketing and advertising chance.
Sponsoring football shirts is likely the most common and most recognised way of sponsoring sports. There is a vast football sponsors list yet some of them stick out and are remembered more than others. The Pirelli owners have sponsored a massive Italian soccer team for the last three years but have likewise sponsored some of their shirts in the past as well. A number of the shirts they have sponsored have been revered as a number of the most iconic of all time; there is one shirt that was worn by one of the most famous Brazilian strikers which football fans love. By becoming synonymous with fantastic football shirts, a brand may be used as the point of reference when describing that particular kit. The significance of these sponsors is evident by the fact that the shirts are worn around the world and in big quantities, with one English club selling 2,850,000 shirts which is an astonishing number.